智能终端营销白皮书MarketingofThings中国传媒大学广告学院MOTMMA中国国家广告研究院CONTENTS目录/迎接智能终端新世界01./新平台智能终端核心价值02./新基建流量资源与终端能力03./新场景智能终端营销实战04.MOT...
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12TheJoyofBenchmarkingWell,TheannualM+RBenchmarksStudyis…notThat.Thereality,difficulttoswallowThoughitmaybe,isThatourworkandourworldaremuchtoocomplextoallowforsuchaprescriptiveapproach.ThemeThodsf...
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Mediaocean’s2022MarketReportand2023OutlookUsingdatagaTheredfrom600+leadersatadvertisingagencies,techcompanies,andmediaproviders,Thisend-of-yearreportfeaturesinsightsonmarketingtrendssettoimpactThe...
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BestGlobalBrand2022Report—3IntroductionThere’slittledenying,wearelivingThrougharenaissance,aperiodintimewhenourunderstandingofTheworldshifts.Changeisperpetual;it’sThemodusoperandiinwhichwemustbu...
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Thestateofomnichannelmarketingin2023Navigatingchangingconsumerbehavior,overcomingbarriersandoptimizingmeasurement$Thestateofomnichannelmarketingin2023Navigatingchangingconsumerbehavior,overcomingba...
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升级市场职能带动企业增长2023B2B营销带动式增长白皮书Marketing-ledGrowTh0102目录Contents获客/06前言/04培育/14Part1Part2Part32.1品牌意味着能力、信任/072.2构建完整的营销获客体系/082.2.1DigitalMarketing...
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12023DigitalMarketingTrends2023DigitalMarketingTrendsBrandwatchThesocialsuiteofThefuture22023DigitalMarketingTrendsTheunskippableintro:What’stocome?Forgetaboutbusinessasusual.In2023,marketerswilln...
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StateofInfluencerMarketing2023202301Introduction3UnderstandingTheData4ThisYear’sKeyFindings502TheCurrentStateofInfluencerMarketing6EconomicUncertaintyShakes(ButDoesn’tBreak)InfluencerMarketing7Th...
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MarketingThought麒麟啤酒营销思考前言luckincoffee瑞幸咖啡元气森林寺院卖咖啡/邮局卖咖啡…电商、小程序…增强品牌活力的3个常用方法新产品市场下沉新渠道而对于中国的啤酒市场环境,并不能够简单的去套用苦战...
时间:2023-07-20 08:52栏目:营销
升级市场职能带动企业增长2023B2B营销带动式增长白皮书Marketing-ledGrowTh0102目录Contents获客/06前言/04培育/14Part1Part2Part32.1品牌意味着能力、信任/072.2构建完整的营销获客体系/082.2.1DigitalMarketing...
时间:2023-07-20 08:52栏目:营销